An independent publication
About
us.
What's in Cyprus is an editorial publication about the island — for travellers who want substance, and the few thousand a year who choose to move here. Slow to publish. Careful to update. Built to outlast the next algorithm change.
Why we started
We started this publication because the Cyprus internet had become unhelpful in two specific ways. The first was tourist-board prose — generic descriptions of beaches and ruins that could have been written about anywhere, by writers who'd been on a press trip if they'd been to Cyprus at all. The second was SEO listicles assembled at scale by people who had never set foot on the island, full of plausible-sounding but quietly wrong information about tax rules and residency permits and where to eat in Paphos.
Neither is much help if you're choosing between a weekend in Paphos and a year in Limassol — or trying to decide whether the 60-day tax-residency rule is right for your situation. We started What's in Cyprus to be the version we wished existed: editorial in the actual sense (a clear point of view, considered, edited), local in genuine substance (we live here; the restaurants and beaches we recommend are places we go), and honest about what's worth your time and what isn't.
Who we are
What's in Cyprus is run by a small editorial team based on the island. We've combined Cyprus residence with travel writing, food writing, and (for the relocation desk) deep work with Cyprus-licensed advocates and tax advisors to produce content that's accurate and useful at the level that decisions actually get made.
We don't list individual names because the publication's value sits in the editorial choices and reviewer expertise rather than personality. If you'd like to speak to someone specifically — for press, a partnership question, or feedback on a guide — write to us at info@whatsincyprus.com.
How we write
Three rules govern everything we publish.
Local-first reporting. Every restaurant we list has been visited. Every beach we recommend has been swum. Every advisor route we describe has been talked through with a Cyprus-licensed practitioner. We don't republish other publications' picks or aggregate hotel-ranking data — both of which produce the kind of generic "best of" lists that read identically across every Cyprus content site.
Updates, not republication. When prices change, when a restaurant closes, when a regulation shifts, we update the existing guide rather than publish a new one. The dated stamp at the foot of every article reflects the last meaningful revision. We aim to refresh every relocation article quarterly with our advisor panel and every tourism guide annually.
Skip lists. Most guides we read fail by including too much. Every guide we publish has a "what we'd skip" section that names what doesn't earn its place. We think this is the single most useful thing a publication can do, and we're surprised how rarely it's done.
Editorial policy
Three commitments that govern how we operate.
Independence
Editorial decisions about what to cover, what to recommend, and what to advise against are made by our editorial team alone. They are not influenced by advertiser relationships, affiliate partnerships, or sponsored listings. Where commercial relationships exist, they are disclosed openly within the relevant content.
Affiliate links
We use affiliate links for tour bookings (GetYourGuide, Viator), hotel bookings (Booking.com), restaurant reservations (TheFork) and certain other services. These links earn us a small commission when readers book through them; the price you pay is identical to going direct. We only include affiliate links to services we would recommend without commercial relationship — the test is "would we suggest this to a friend?".
Lead-gen partnerships
For our relocation desk (property advocates, tax advisors, immigration specialists), we maintain a small panel of Cyprus-licensed advisors we'd genuinely refer a family member to. Where we make introductions, we may receive a referral fee, disclosed within the relevant article. Critically: the choice of who is on our panel is made by editorial standards, not bidding. We turn down advisors and firms who don't meet our quality bar regardless of what they offer commercially.
Sponsored content
We accept sponsored listings (paid placement within specific category lists) and sponsored content (paid editorial). Both are clearly labelled. Sponsored listings appear in a separate visual treatment from editorial picks. We refuse sponsored placements that would mislead readers about the merits of the underlying product or service.
Corrections
If we get something wrong, write to info@whatsincyprus.com. We update the relevant guide with a dated correction note. We don't quietly amend content without acknowledgement.
Our advisor panel
For the relocation desk we work with a small panel of Cyprus-licensed advisors who review our content for accuracy and provide professional services to readers who request them. The panel currently includes:
- A property advocate with 20+ years of Cyprus practice, specialising in foreign-buyer transactions
- A tax advisor specialising in non-domicile structuring, the 60-day rule, and UK-Cyprus tax planning
- An immigration advocate handling residency permits, PR-by-Investment, and family reunification cases
- A pensions specialist focused on UK-Cyprus pension transition and HMRC interactions
- A relocation specialist who handles end-to-end family moves
We chose each panel member based on professional reputation, client outcomes, and willingness to give straightforward advice (including telling clients they don't need an advisor when they don't). Panel membership isn't for sale.
How we make money
Three revenue lines, in order of current importance:
- Affiliate commissions from tour, hotel, and restaurant booking partners. Largest line for our tourism content.
- Lead-gen partnerships with our advisor panel. Largest line for the relocation desk; readers receive a free introduction and pay only the advisor's standard fees if they engage.
- Sponsored business listings in specific lists (restaurants, accommodation, services). Clearly labelled, separated from editorial.
We do not run display advertising (yet — we may at higher traffic levels, with editorial control over ad placement). We don't accept paid links of the kind that pass SEO juice in exchange for cash. We don't accept gifted stays for review without disclosure.
Contact
One inbox for everything — editorial enquiries, corrections, partnerships, press, advisor introductions: info@whatsincyprus.com.
You can also use the structured contact form if you'd like to add a topic label to your message.
You can also reach us via our contact page for a more structured form.